We’ve proudly supported Bell Let’s Talk for two editions, amplifying mental health awareness through media and influencer collaborations. Our strategy? Cozy media kits with mental wellness tips, sparking social shares that helped turn awareness into action — and funding for grassroots organizations.

For two consecutive years, Thara Communications has been proud to support Bell's annual Let's Talk campaign for mental health, a major initiative aimed at raising awareness and mobilizing the public during #BellLetsTalk Day. Through strategic collaboration with local celebrities, influencers, and content creators, we designed and sent PR packages to build awareness around mental health. This innovative approach stimulated social media sharing, unboxings, amplifying the campaign's message. Our ultimate objective was that, through this mobilization, Bell can provide significant donations to organizations engaged in concrete actions to improve mental health support.