We are launching the 3rd season of the podcast Filles de comm with an announcement that makes us particularly proud: Grenier becomes our official media partner! Each month, a special segment will highlight the trends, news, and essential resources of our industry.
And to kick off this new season with strength, we dive into an important topic in the world of communication and marketing: the legal aspects of influencer marketing.
Paid collaborations, gifts received, trips offered, ambassador assignments with affiliate codes... Practices are multiplying, but how can we stay compliant with the law and act with transparency? How far does the responsibility of creators, agencies, and brands extend? What legal or tax risks await those who circumvent the rules, whether intentionally or out of ignorance?
To answer these questions, two expert guests join the episode:
Anne-Marie Dassylva, lawyer and founder of the agency Dass Much, the first agency of creators led by a lawyer in Quebec, who advocates for better recognition of the value of creators.
Adèle Pilote-Babin, lawyer, strategist, and founder of La Boîte Légale, who supports entrepreneurs with rigor and humanity, and offers an innovative vision of legal practice.
With them, the episode addresses concrete and essential issues:
The importance of a clear contract and the essential clauses to avoid disputes.
The legal distinctions between #ad and #collaboration.
The tax obligations of creators receiving products, stays or payments in kind.
The differences between Quebec law, the Canadian framework, and international standards.
The restrictions regarding regulated products (cannabis, gambling, medical aesthetics, etc.).
The recent legal developments to know for 2025.
This episode is in our opinion an essential reference for any creator, brand, or agency wishing to ensure they are practicing influencer marketing according to the rules of the trade. With the participation of Anne-Marie Dassylva and Adèle Pilote-Babin, you will gain access to insightful advice for navigating this rapidly evolving field.
We meet you every 10th of the month for a new episode of Filles de comm, the Thara Communications podcast powered by Grenier.
